Who is Lari Syrota?
Lari Syrota is a German copywriter and creative director with over 10 years in advertising, specializing in social media and integrated campaigns.
He was born in Zaporizhia, Ukraine, grew up in Stuttgart, Germany, and currently lives in Przemysl, Poland.
Work
Lari Syrota works as a freelance copywriter and creative director. He writes ads, develops campaign ideas and directs creative work in English and German. Brands he has worked for include FALKE, OMEN by HP, LION Cereals, adidas, ZF Group and Bayer. His portfolio is at larisyrota.com. Gaming and esports projects run under wololo.
Background
His career started in esports. From 2006 to 2009 he managed hoorai, one of Germany’s leading teams at the time, which won multiple national and international titles. He later joined ESL as product manager for EMS One, Europe’s premier league for Counter-Strike: GO and Dota 2.
He moved into advertising at 247GRAD in Koblenz, where he eventually led a seven-person team handling social media and campaigns. In 2018 he joined Hurrah, an agency in Paris specializing in esports and gaming, and led its largest account, OMEN by HP. He has worked freelance since 2020.
The name
Lari Syrota is his real name. In Ukrainian it is written Ларі Сирота, in Russian Лари Сирота. It is pronounced LAH-ree see-ROH-tah.
Questions and answers
- What does Lari Syrota do?
- He is a copywriter and creative director. He writes ads and leads campaigns for brands, often with a focus on social media.
- Where is Lari Syrota based?
- In Przemysl, Poland. He grew up in Stuttgart, Germany, and has also lived in Koblenz, Paris, Kyiv and Budapest.
- Is he a social media manager?
- Social media is his specialty, but he approaches it as a creative: strategy, ideas, copy and art direction, not channel management alone.
- Which languages does he work in?
- He writes copy in English and German, and also speaks Ukrainian, Russian and French.
- Can I hire Lari Syrota?
- Yes, as a freelancer. Details are on larisyrota.com.